Oct 11, 2023
By Julia Griffith
THE GEM ACADEMY
Abbreviations, marketing angles, and peer pressure can influence us to use terms that are convenient rather than ones that are inline with Trading Standards.
Let's run through the basic terminology guidelines for laboratory-grown diamonds.
Laboratory-grown diamond
Laboratory-created diamond
Synthetic diamond
That is it.
Any other name is improper disclosure.
This means...
This is an awkward one...
'Lab-grown' and 'lab-created' are specifically excluded in the terminology guidelines used by UK Trading Standards. Use the full name.
By default, using the word
'diamond' on its own refers to natural diamond and could be confusing to clients who engage with your marketing.
Just as you would avoid the terms 'fake' or 'faux'.
All of these descriptions are incorrect and misleading for laboratory-grown diamonds.
Download the guide below and print it for your sales staff and marketing team.